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That will pull the search results page for the date selected in the report. For keywords you’ve been tracking in the Position Tracking tool, click on the SERP icon next to the keyword.
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Below is a list of tools you can use to check for title changes and instructions on how to do so. So, SEOs have turned to third-party tools to see whether their titles are being changed. Unfortunately, title change information isn’t available in Google Search Console or Google Analytics. On August 24, Google confirmed that it changed how it creates titles for search result listings.
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Not understanding why, they went to their call recordings and quickly found that… no one was answering the phone at certain locations! It’s easy to think that maybe we should tweak a top-of-funnel campaign when the bottom-of-funnel numbers are suffering - but sharing data might show that there’s a step missing in between.įour tools to check for title changes in the SERPs The company was driving a ton of traffic, but none of it was converting. Not only were they adding in the FAQs to their site that came in over calls, but they figured out where their “leak” in the funnel was. Once a company I worked with told me about how they used their call recordings to improve their SEO and PPC. And PPC experts can do the same of SEO data.īut one thing I rarely hear search marketers talk about is data-sharing across the organization. It’s pretty simple to go check how your paid search advertising is going and use that data to improve your SEO ( check out how Lily Ray did it here). Sharing data between SEO and PPC has probably been one of the easier silos for search marketers to break.
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